CREATIVE BUSINESSES, SELLING ONLINE AND INFLUENCER MARKETING IN 2020

NOTE: This blog post is part 24 of my INSTAGRAM SERIES - content all about helping YOU manage your way around instagram. In the INSTAGRAM SERIES I've touched on subjects such as how much money should bloggers and influencers earn, how the instagram algorithms really work and is your instagram account worth following. Just click here to find all the other parts in the series. Now on with today's post...


As I write these lines we’re in the middle of a global pandemic and though our primary focus is most certainly (and rightly!) on people’s and the planet’s well-being, the reality for most of us is that we still need to pay our bills and provide for ourselves and our loved ones. The question is, how can content creators, food photographers, recipe developers and influencers like us whose industry has been turned upside down, weather these uncertain times and come out of this period with our income streams (and sanity) still in tact? I don’t want to pretend that I have all the answers, but would love to share some ideas and thoughts that might help you manoeuvre through these choppy waters…

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EASY VEGAN PANCAKES

There are countless food blogs on the internet, but few create content that’s unforgettable, content that is visually stunning as well as insanely inspiring. One of those blogs is Beth Kirby’s Local Milk Blog, which is one of the most influencial food blogs I know. In fact, Beth’s content played a big part in my decision to pursue a career in food photography and styling and I’m therefore SO chuffed that she asked me to create a guest post for her audience as well as for you of course!

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8 LIGHT FOOD PHOTOGRAPHY LIGHTROOM PRESETS

It only took a crazy scary virus to force me to slow down and FINALLY create my light and bright food photography preset bundle for desktop especially for you! After the warm response to my essential Lightroom presets, which were aimed at those of you who love darker and moodier shots, I thought it would be helpful to put some presets together, which will give your images that lighter look. In fact, most of my food photography clients prefer lighter shots and the presets I’m sharing with you today have hence come in extremely handy when completing client work. As always, I like to go over and beyond for my tribe and consequently the bundle includes a few tiny little extras like a special introductory 10% off discount code valid until June 1st! Want to find out more? Then please read on…

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ESSENTIAL QUARANTINE COOKING AND SHOPPING GUIDE

How many days have you been staying safely home in quarantine? When are you expecting your next food delivery or are you planning a big food shopping trip to the supermarket soon? Whatever your set up is during the COVID-19 crisis, I’d love to help you with my essential shopping guide, so you’re able to focus on what you truly need and on purchasing what will bring you the most amount of joy in the kitchen. I’ll also point you towards some easy, flexible and nourishing vegan pantry recipes to cook during your time in quarantine. My hope is that you’ll be able to navigate through your time in isolation with flair and flavour. If that sounds like what you’re after, please read on…

ESSENTIAL QUARANTINE FOOD SHOPPING GUIDE

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3 HEALTHY QUARANTINE COOKING TIPS IN PARTNERSHIP WITH EPICA (AD)

Disclosure: This is a paid partnership with EPICA by NORAC FOODS UK. All opinions expressed in this blog post are my own and I was in no way influenced by the company.


Like so many of you, I too have been practicing social distancing, living in self isolation with my family and contributing as much as I can to the shared goal of flattening the curve! Cooking during these crazy times, where news about the coronavirus is everywhere, has been my way of escaping the chaos and controlling the few elements in my life that I can. Furthermore, for me cooking is an act of love and one that brings me so much joy especially now, when things feel uncertain. It’s why I’m delighted to be able to share a delicious vegan recipe as well as some healthy quarantine cooking tips with you today, in partnership with EPICA.

As some of you long term readers might know, I qualified as a nutritional therapist back in 2016 and much of the knowledge I obtained during my 3 years of studying nutrition are coming in rather handy during this COVID-19 crisis. Want me to share my top 3 quarantine healthy eating and cooking tips with you? Then please read on….

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vegan recipeK J Espinel
THE COST OF SELF PUBLISHING VERSUS TRADITIONAL PUBLISHING. WHAT YOU NEED TO KNOW.

Hey everyone, I’m back with an update on my book writing saga and with lots of information about the financial implications of self publishing. As many of you know, not least from this blog post, these podcast episodes (1) (2) (3) and my writing diary highlights on instagram, I’m writing a book on food styling and food photography. For a variety of reasons I’m self publishing and sharing the lessons I’ve learned on the way with YOU in the hope they will help you on your book journey!

Today, I wanted to break down the financial implications of self publishing compared to tradition book publishing and also outline the various routes available to you. I’m still learning as I go along, but here’s what I’ve discovered so far.

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HOMEMADE VEGAN PASTA RECIPE WITH EPICA'S RED PEPPER TAPENADE (AD)

Disclosure: This is a paid partnership with EPICA by NORAC FOODS UK. All opinions expressed in this blog post are my own and I was in no way influenced by the company.

They say that the way to a person’s heart is through their stomach and as someone who loves food, I couldn’t agree more. Going out for a romantic meal is lovely, but what really makes me feel special is when my other half cooks for me from scratch.

Seeing that Valentine’s day is around the corner, I thought I’d bring you a deliciously romantic recipe, in partnership with EPICA’s red pepper tapenade. Today, I’m sharing a vegan, eggless pasta dough recipe that will allow you to create one of the most romantic meals ever from the comfort of your own home. This vegan homemade pasta recipe is given a beautiful twist through the addition of EPICA’s red pepper tapenade, which has won The Great Taste Award, so you know it’s good.

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vegan recipeK J Espinel
VEGAN ROASTED CAULIFLOWER SALAD WITH EPICA'S RED PEPPER TAPENADE (AD)

Disclosure: This is a paid partnership with EPICA by NORAC FOODS UK. All opinions expressed in this blog post are my own and I was in no way influenced by the company.

I love January! Sure, it’s dark and cold, but the month holds a promise for better things to come and offers an opportunity for new beginnings. It is a chance to leave behind what no longer serves us, to embrace all the things that do and make space for exciting adventures. Perhaps in the spirit of new, fresh and better your January is about welcoming more plant-based foods into your kitchen, having a play with the concept of Veganuary or simply nourishing yourself and your family with quick, easy, flavourful meals everybody can enjoy.

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vegan recipeK J Espinel
I'M WRITING A BOOK! THE STORY SO FAR...

I’m writing a book on food photography and styling! To be honest, it’s not exactly breaking news if you’ve been watching my writing diary on stories, if you’ve read my captions on instagram, if you’ve tuned into the podcast or subscribed to my newsletter at any point in 2019. But in today’s busy world, messages like these sometimes get a little lost. It’s why I thought I’d share my book writing journey so far here on the blog, in the hope it might be helpful to those of you who dream of creating a heartfelt, beautiful and delicious book too.

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